Today, Klout revealed its new iOS app — the company’s first major release since it was bought by Lithium Technologies for a rumored $200 million.

Klout, which offers social media measurement tools (like the Klout Score), shares that its app will help users “discover content from around the web that resonate with their friends, fans, and followers.” Such content can be shared on users’ Twitter and Facebook accounts.

It appears that Klout’s goal is to bring social media marketing-esque features to the average consumer. Such features may work best as promotional tools for brands, not individuals.

The new app is available for iOS today. An Android release, Klout says, is coming soon; Android users can sign up for the waiting list here.