Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Neura, an Israeli company connecting devices to your phone, announced today that it has raised $2 million in new funding.
Neura’s technology meshes together a person’s various connected devices, locations, apps, and the Web, and personalizes those connections through adaptive learning about the person’s habits and behavior.
It “[makes] smart devices smarter,” according to the company.
So far, Neura seems to be focusing on the health and fitness sector, as well as the connected home, according to its website.
It also has its own software development kit (SDK) and application programming interface (API), and is currently working with a few select partners.
Its technology has three layers. The outer layer brings together all the signals and data into one single interface. The middle layer is a trigger-action engine (which Neura calls TRAC) which enables rules to be set between various connections. The third layer, which Neura calls Harmony, essentially reigns in and normalizes the data coming from all the different devices and sources.
Neura is tackling a growing opportunity: According to Gartner, we will hit 26 billion connected devices by 2020, and by 2025, the global Internet-of-Things industry will be worth $6.2 trillion, according to The McKinsey Institute.
Neura was founded in Jan. 2013, it had previously received $20,000 in seed funding from UpWest Labs.
Greenhouse Capital Partners led the current round, along with participation from SingTel Innov8, Pitango Venture Capital, TriplePoint Ventures, and angel investors including Ben Narasin and Isaac Applbaum.
The company is also a graduate of UpWest Labs, a Silicon Valley-based accelerator.
SingTel Innov8 (Innov8), a wholly-owned subsidiary of the SingTel Group, is a corporate venture capital fund, with its own set of decision making, approval and funding processes. It has an initial fund size of S$200 million. The SingTe... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results