Rumors say the iPhone 6 will cost $100 more than the iPhone 5

An iPhone 5S owner sets up Touch ID.

Above: An iPhone 5S owner sets up Touch ID.

Image Credit: Apple
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

We’re months away from Apple’s expected iPhone 6 launch in September, so naturally, the rumor mill is spinning up more and more stories. The latest involves the price of Apple’s next flagship phone.

An analyst at investment banking firm Jefferies claims Apple is looking to raise the price of the iPhone 6 by as much as $100. The rumored change would hit carriers much harder than consumers in the short term, as U.S. carriers subsidize phones with long-term contracts. Of course, such costs would eventually hit consumers, as usual with wireless carriers.

According to Jefferies’ Peter Misek, “Apple has started negotiating with carriers on a $100 iPhone 6 price increase,” reports. Importantly, Misek claims that carriers have been reluctant to accept such a deal, with one caveat: “there seems to be an admission (by wireless firms) that there is no other game-changing device this year. We think Apple might be able to get at least some of the increase, with the additional costs split between the carrier and consumer,” says Misek.

Like most Apple rumors, evidence of such a change is thin at best.

Unsubsidized, the iPhone 5S currently starts at $649. In the past, pricing estimates for upcoming iPhones have hit as high as $800 per phone. Given Apple’s move to target the low-end smartphone market, there’s no reason to believe Apple will enter Virtu territory any time soon.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Powered by VBProfiles

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.