Yahoo’s search engine market share continues to decline, but chief executive Marissa Mayer is on a mission to drastically boost its relevance.
The CEO is reportedly trying to convince Apple to make Yahoo Search the default search engine on iOS in Safari, says Re/code. Capturing such a massive share of the mobile search market would be an incredible win for Yahoo, but doing so won’t be easy.
The effort, which reportedly also involves Yahoo SVP of mobile Adam Cahan, is said to be in very early stages. Still, Yahoo is apparently far enough along to create a report pitching the idea.
While the likelihood that this will actually happen is slim, Apple has long sought to divorce itself entirely from Google — ever since Steve Jobs vowed to destroy Android. Meanwhile, Apple has teamed up to Yahoo in the past. Apple’s weather app, for example, was built in partnership with Yahoo.
Mayer said last year that Yahoo launched more than 100 search experiments “to refine and enhance the search experience for users and advertisers,” according to Search Engine Land. Although Yahoo is limited by a contractual agreement with Microsoft, the company appears determined to restore its relevance in search.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the i... All Apple news »
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google ... All Google news »
Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet,... All Yahoo news »
More: MobileBeat 2016 is focused on the paradigm shift from apps to AI, messaging, and chatbots. Don't miss this opportunity: July 12 and 13 in San Francisco.