NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Academic researchers want to know: Is there a connection between the things people tweet and the way a sports team performs?
Now those researchers at the University of East London will be able to find out. Twitter has just granted them access to public and historical Twitter data.
Five other research groups won grants to such data after Twitter announced the program in February, Twitter platform engineering vice president Raffi Krikorian wrote in a blog post today. More than 1,300 other research groups applied.
While academic types expect fascinating findings from the Twitter corpus, companies have sought to gain access to Twitter’s data, too. Twitter has been waking up to the wisdom of positioning its core product as a key ingredient for big data — see its Gnip acquisition.
Twitter’s data grant program has a nerdy tinge to it, but it could also be interpreted as sideways marketing.
Still, it’s interesting what Twitter thinks is worthy of analysis of its data. Here are the other winning projects, according to today’s blog post:
- Harvard Medical School/Boston Children’s Hospital: Foodborne gastrointestinal illness surveillance using Twitter data
- NICT (Japan): Disaster Information Analysis System
- University of Twente (Netherlands): The diffusion and effectiveness of cancer early detection campaigns on Twitter
- University of California, San Diego: Do happy people take happy images? Measuring happiness of cities
- University of Wollongong (Australia): Using GeoSocial Intelligence to model urban flooding in Jakarta, Indonesia
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
At the heart of Twitter ar... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.