Amazon’s Fire TV set-top box’s voice-control feature just got more useful.

Today, the company announced that Fire TV apps for Hulu Plus, Crackle, and Showtime Anytime will now be integrated into the device’s voice search. Previously, music video service Vevo was the only third-party service with voice control. That means you’ll be able to pull up content within each of the aforementioned Fire TV apps when doing a universal search.

“We’re excited and energized by the momentum we’re seeing with Fire TV,” said Amazon VP of devices Dave Limp in a statement. “Customers are telling us they love it, developers are building for it, and we’re working hard to expand existing features and build new ones.”

The Fire TV’s voice control is located on the set-top box’s remote, and it’s one of the biggest selling points for the device. If you don’t believe me, that’s OK. Amazon also hired Gary Busey to demonstrate its usefulness. However, if you want a more thorough rundown of Amazon’s set-top box, check out VentureBeat’s Fire TV review.


AI. Messaging. Bots. Arm yourself for the next paradigm shift at MobileBeat 2016. July 12-13 at The Village in San Francisco. Reserve your place here., Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Ea... All Amazon news »

Track Amazon's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.