Business

Apple now lets anyone try the latest beta of OS X for free

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Before today, you had to be a developer to test out an early release of OS X. Now, a shift in policy permits anyone to try the latest beta of Apple’s desktop operating system, TechCrunch reports.

This is a major change for Apple, as it brings the OS X beta-testing process more in-line with the practices of Google and Microsoft. Apple wants average users, not just developers, to “help make OS X even better.”

More, from Apple:

Join the OS X Beta Seed Program and help make OS X even better. Install the latest pre-release software, try it out, and submit your feedback.

Apple will provide a Beta Access Utility for your Mac, which gives you access to pre-release versions of OS X in the Mac App Store Updates panel.

You can learn about the program here, but be cautious if you’re considering installing a beta release on your main computer. Unfinished software can generate unexpected results.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Powered by VBProfiles


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments