Facebook buys Moves exercise diary app, service will live on

When you should run, not walk, from your startup...

Above: When you should run, not walk, from your startup...

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Facebook just bought itself an exercise app.

It has snapped up Moves, a popular exercise app and pedometer. The app will live on, according to a blog post from Moves maker ProtoGeo Oy, a Finnish company founded in 2012.

moves-on-iphone5sFrom the company’s announcement:

For those of you that use the Moves app – the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.

While the app will continue to operate as the team joins Facebook, ProtoGeo Oy’s announcement suggests that the team will also focus on existing Facebook services:

Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.

Moves competes with numerous similar services, including Human. Among all of these passive activity tracking apps, the goal is to lower the barrier to entry for a healthy lifestyle.

Fitness startup RunKeeper also recently entered the passive tracking space with the release of Breeze for iPhone. As we said in our review, Breeze tracks your steps and offers healthy living advice accordingly.

More information:

Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »

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