IBM throws all of its cloud stuff in one place: A marketplace

Image Credit: Michael Lehet/Flickr
NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

IBM sells so much cloud stuff these days: software, cloud infrastructure for running apps on, middleware for connecting apps and their operating systems, and even Watson tools for blowing through lots of data. Today, Big Blue followed other cloud companies and put all of its cloud wares in one central online location.

The IBM cloud marketplace packs 100 cloud software options, the company said today in a release about the new site.

Amazon Web Services, HP, Microsoft’s Office 365, Rackspace,, and even Oracle maintain their own marketplaces for applications and other cloud tools.

Multiple technology companies are making their services available in the new marketplace, including PayPal, Redis, SendGrid, and Square.

The new cloud marketplace won’t transform IBM into the top public-cloud infrastructure provider overnight. Amazon has a huge lead, and Google is worth watching. IBM would need to do far more to compete in the commoditizing cloud infrastructure market. Still, today’s move could have the effect of helping IBM appear more like a portal for cloud infrastructure and apps, giving developers, IT admins, and businesspeople a common place for finding, testing, and buying cloud stuff.

More about the companies and people from this article:

International Business Machines Corporation, abbreviated IBM and nicknamed Big Blue (for its official corporate color), is a global technology and innovation company headquartered in the Northeast US. IBM is the largest technology and ... read more »

Powered by VBProfiles

We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.