NEW YORK CITY — Onstage at its “Digital Content NewFront” event, Yahoo announced a new partnership with event-ticketing firm Live Nation.
Yahoo shares that it plans to livestream concerts daily for a year. Additionally, Yahoo plans to make “over 1,200 of the best songs” from its live events available for download. Yahoo shares that 60 million people attended LiveNation’s concerts last year.
This year, Yahoo says its site-wide video-content strategy will involve original shows, Yahoo Live, sports, finance, Yahoo Premium, and news programming.
Recently, Yahoo has taken several steps to increase the company’s strategy when it comes to video — both with content and in advertising. The company’s two newest news publications have a big focus on video, and Yahoo has even hired veteran TV news correspondent Katie Couric to grab exclusive video interviews.
Yahoo’s “Digital Content NewFront” event follows an increasingly common practice among digital media companies. A wide range of tech companies have hosted “NewFronts” over the past few years, including Google, Hulu, Vevo, and AOL. These NewFronts are the tech equivalent of “Upfronts:” yearly media events held by the television industry, in which companies like Fox and NBC present upcoming prime-time shows.
Two years ago, NewFronts were a relatively new phenomenon aimed at generating ad business for online-only content. The idea’s not so novel today.
At last year’s Yahoo NewFront, the company announced a partnership with the WWE and announced six shows. Speaking onstage last year, Yahoo chief Marissa Mayer proclaimed that “nobody does content the way Yahoo does content.” But then Netflix stole the show last year with original content like House of Cards and Orange Is The New Black.
It’s unclear how much attention Yahoo will to shift towards its latest upcoming shows, but the firm certainly has the audience size to leave an impact.