Today at its now annual f8 developer conference in San Francisco, Facebook has announced the launch of App Links, a tool that enables developers to link from one native mobile app to another.
Facebook’s goal is to make mobile apps feel less isolated from one another by creating a universal standard. App Links also enables web apps to link directly to native apps.
Here’s a look at the new service, which supports Android, Windows Phone, and iOS:
On launch, participating services include Spotify, Pinterest, Vimeo, Hulu, Flickr, and more.
Observers have long-expected Facebook to launch a mobile ad network at f8, extending its news feed and page ads far beyond its internal social network. Additional leaks include a potential e-commerce product and a new way of linking between apps on mobile devices.
Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we... read more »
Powered by VBProfiles
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.