Mobile-analytics outfit Liquid takes its first million dollars

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Liquid offers developers an interesting proposition. The company says its product can not only track app data but can also adjust and change how your app works, fine-tuning it based on said data.

And all without you having to make any changes to the code.

Crazy! But Faber Ventures and Portugal Ventures, which led a million-dollar funding round for the startup, believe there’s gold in them hills.

According to a release from the company, “Liquid lets customers target users in a highly personalized way, prioritizing features, changing the design, or offering new content according to the individual’s behavior and to similar segments propensity to engage or purchase in-app.”

Liquid’s currently available product is a public beta; the team expects to execute a full launch in July.