Gaming execs: Join 180 select leaders
from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit
is invite-only -- apply here
. Ticket prices increase
on March 6 Pacific!
Mobile analytics startup HasOffers is taking a road trip.
The Seattle-based startup, which has 160 employees and did $19 million in business last year, is opening up an office in Seoul. This city of 9.8 million is a tech hotbed with a well-developed infrastructure that is home to Samsung, LG Corp., and HTC, among others.
Indeed, HasOffers chief executive Peter Hamilton and his crew are now joining Google, Facebook, Supercell, Uber, and dozens of others setting up shop there. HasOffers appears to be the first mobile-analytics firm to go and carve their niche in a bustling metropolis among a population obsessed with mobile devices.
Bryan Kim will be running the show in Seoul, Hamilton told VentureBeat.
“Korea is one of our fastest growing markets, and we couldn’t wait to get our office up and running. Bryan is the perfect person to lead our operations there and work with our clients, and he has already put together a focused team.”
Hamilton and his crew have moved on since Facebook showed them and another mobile ad partner the door
for what the social network described in February as an issue revolving around improper data retention. At the time, Facebook said HasOffers wasn’t storing mobile data properly. Hamilton responded by going public with his defiance that mobile players don’t need Facebook to survive.
HasOffers ultimately stated that Facebook accounted for less than 1 percent of their business.
Indeed, Hamilton released an in-house white-paper study defying Facebook, “The Top 25 Mobile Ecosystems Beyond Facebook.” It was Hamilton’s attempt to show that operators didn’t need the the social media titan to make it in mobile, which is projected to be a $35 billion market by the end of 2014.
Hamilton wrote at the time in a blog post:
We wanted to point out the top 25 based on three equally weighted factors (Revenue Per Install, Install Volume, and Client Adoption). To be clear, this is only their size and performance related to MobileAppTracking and does not account for their business that exists on their own or other platforms. While we are the first to admit that this ranking methodology isn’t perfect, it is a strong indicator of the platforms and partners making major waves, and checking this list against market trends does suggest significant relevance.
In addition to the upcoming opening in Seoul, HasOffer’s has offices in San Francisco, Tel Aviv, and London. And it is hiring.
“The gaming culture and activity on mobile in Korea is astounding. Where else can you watch people compete with mobile games on a television show? It is definitely a great place to be educating app developers on the value of unbiased attribution,” Hamilton said.
VentureBeat is studying marketing automation
, and we’ll share the data with you.