A cloud-based software startup called Oomnitza has just three employees, but it’s already racked up 22 customers. Fast-growing companies like New Relic, Ping Identity, and RingCentral pay Oomnitza to track IT equipment like laptops, screens, and hard drives.
“We just hustle to try to get them to use it,” co-founder and chief executive Arthur Lozinski said in an interview with VentureBeat. The team calls people out of the blue, but it’s also received inbound inquiries, Lozinski said.
For the past six months the startup has been picking up contacts, know-how, and a bit of funding in Silicon Valley’s enterprise-focused Alchemist Accelerator. Today it graduates from the program and gets exposure to top-tier investors.
“Alchemist is really more about getting access to portions of networks you wouldn’t be able to get,” Lozinski said.
Other graduates include drone startup Matternet and event-promotion startup Eventable.
But what Oomnitza does isn’t quite as provocative as drones. It can play a role in the background. It helps big companies stay on top of their assets, ensures everything gets updated with the latest operating systems, and stores metadata like warranty expiration dates.
Oomnitza also lets admins set rules for what should happens based on the data sitting inside Oomnitza. For example, the software can automatically trigger a Zendesk service ticket when a warranty expiration is 30 days away. That way no one has to remember when they need to extend a warranty or buy some new hardware.
Lozinski knows what it means to build software for big companies. He spent more than three years in software development and project management roles at SAP Labs.
He found it interesting that SAP stores metadata about products inside SAP’s product lifecycle management software. He realized he could take the concept a few steps further and apply it to all the stuff companies buy, all while making the software easy for people to use — no expensive consultants needed.
Of course, Oomnitza has a native mobile app, too.
The startup will compete with companies like BMC, Samanage, and ServiceNow.
Oomnitza started in 2012. To date it has raised $250,000, and the fast customer growth has come in the past nine months, Lozinski said.