Marketing

TapSense announces support for Facebook’s new mobile ad network

Image Credit: Facebook
NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Mobile ad platform TapSense has announced support for the new mobile ad network that Facebook just announced yesterday.

The long-rumored network should be hyper-targeted and includes support for banner, interstitial, and native formats. But TapSense says this is nothing new.

“Our software is used by the publisher to get the best price from different ad networks by comparing each against each network,” Kumar told VentureBeat via email. “In this scenario, Facebook is an ad network representing the ad buyers.”

TapSense is a mediation company that offers a real-time bidding exchange for many mobile networks, including Google’s AdMob, Twitter’s MoPub, Apple’s iAD, and Millennial Media. By managing or mediating bids from multiple advertisers, it helps publishers make more money, the company says, and gain access to the world’s top advertisers.

facebook-audience6

“Facebook brought the mobile advertising market to maturity,” TapSense CEO Ash Kumar said in a statement. “Our aim is to provide publishers an independent, full-stack solution with support for the most advanced technology.”

That means that publishers who already have integrated TapSense’ API into their apps can take advantage of the new Facebook mobile ad network, dubbed “Audience Network,” almost immediately. The benefit, of course, is being able to use all the rich targeting features that Facebook offers advertisers while outside of Facebook’s own apps and sites.


VB recently released our Mobile Games Monetization report.


While Facebook brings that rich targeting data, it’s also just another ad network to TapSense.

A natural question, of course, is whether ad buyers will pay more. Kumar says that won’t be a problem, and that it “won’t have much of an effect on what advertisers are paying.”

More about the companies and people from this article:

Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »

TapSense is a leading mobile marketing cloud platform that provides a private RTB (Real Time Bidding) marketplace solution. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eB... read more »

Powered by VBProfiles


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments