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In the past decade, video has transformed the way college students learn new material, interact with faculty, and demonstrate proficiency. On campuses around the world, lectures are recorded for students to use as an on-demand study resource. Outside the classroom, professors record instructional videos to help students prepare for in-class activities. And video assignments are an increasingly common medium for students in graduate and professional programs.
Now, as these graduates enter the workforce, they expect video to be an essential part of corporate learning and communication. And companies that don’t embrace the technology risk being at the back of the line for job selection. A recent Cisco study found that 87 percent of young executives would work for a video-enabled organization over one that hasn’t invested in video.
How can companies embrace video to meet the expectations of today’s grads? By adapting what works in the classroom to the conference room.
Flip your meetings
“Flipped classrooms” have revolutionized higher education. This twist on traditional teaching requires students to watch video lectures before class at their own pace, freeing class time for discussion and problem solving.
Flipped meetings take this concept to the boardroom, requiring the organizer to share their presentation with attendees before the meeting. This small change, advocated by innovative organizations like Amazon and LinkedIn, ensures that limited meeting time is used for high-value discussion and decision making.
Video adds value to flipped meetings. By recording their presentations with widely-available screen recording tools, organizers can deliver additional information and context to attendees in a more engaging format.
On-demand corporate training
Just as universities record lectures for students to review on their own time, companies can use video to make training available to employees when and where they need it.
Organizations like IBM use video to scale their new employee orientation, job-specific training, annual compliance, and leadership training to employees worldwide. After deploying a video learning program for managers, the company found that participants learned 5x more material at one-third the cost of instructor-led training.
With the commoditization of HD video cameras and the rise of enterprise video platforms, organizations need look no further than their employees’ laptop webcams to record and share training sessions taking place across the company.
Anytime, anywhere social learning
Students in graduate and professional programs often record video assignments to demonstrate comprehension and share best practices with classmates. MBA candidates record business pitches, nursing students capture patient interactions, and law students record mock trials.
As these students enter the workplace, they can continue capturing and sharing their knowledge through the use of social learning tools. Enterprise video platforms provide the foundation for social learning, with software and mobile apps that enable employees to record insights and ideas right from their smartphones and laptops, and instantly share them with co-workers in a secure video library.
An Indiana University study demonstrated that social learning is more effective than individual innovation for solving complex problems and improving employee productivity. And NYSE Euronext used social learning videos to share the specialized knowledge of its product experts with personnel around the world.
Bringing video to your organization
Video was once an inaccessible technology locked away in AV team closets and server racks.
Today, that’s not the case.
Chances are that in most organizations, every employee already has a video camera built into their laptop or smartphone. And a new class of software called enterprise video platforms (EVPs) is making it possible for anyone to record and share high quality business videos and online presentations.
Specifically, EVPs provide five foundational capabilities for flipped meetings, online corporate training, social learning, and other forms of live and on-demand video:
- Video capture – Video platforms include apps for PCs, Macs, tablets, and smartphones that make it easy to record HD video and synchronize it with slides or other on-screen content.
- Video content management – To simplify organizational video sharing, every recording is automatically uploaded into a video content management system (VCMS). A VCMS is built to support the specific needs of video, such as multi-gigabyte files and multi-terabyte video libraries.
- Inside-video search – For business videos to be valuable, the content within them needs to be discoverable. Video platforms include specialized search engines that allow employees to find and fast forward to words spoken or shown inside any video.
- Conversion and streaming – As more and more employees bring their own devices to work, it’s critical for business videos to play back on a range of platforms. So every video stored in video content management systems is automatically converted for optimal playback within web browsers and on any tablet or smartphone.
- Analytics – For many kinds of business videos, such as compliance training, it’s important to be able to validate who watched which videos. Video platforms enable this through the use of built-in analytics and reporting tools.
Universities have been using video platforms for years as a way to use video as a ubiquitous learning and communications tool. Now it’s time for businesses to catch up.
Those organizations not planning not to embrace the inevitable wave of video need to consider what’s at stake if they don’t: higher attrition, lower productivity, and losing out on the next generation of leaders.
Eric Burns has 15 years of innovation experience in the video-on-demand, distance education, and digital library sectors. He was the coinventor of the SlideCentric and Focus courseware projects at Carnegie Mellon University and oversaw the design, development, and implementation of both systems. Burns is also the co-founder and CTO of Panopto.
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