PEAR Sports has taken a $5 million second round of funding to fuel the marketing of it interactive fitness trainer app and white label platform.
The PEAR (Android or iPhone) app acts like a human personal trainer, offering custom workout sessions and in-workout coaching based on your fitness level and heart rate. The app detects your heart rate using a heart monitor wristband made by PEAR, and the audio coaching is delivered through a special pair of PEAR headphones. Users can buy new interactive workouts (there are now 500 of them) at the PEAR website.
The Irvine, Calif.-based company says it will use the new funds to amp up the marketing of its app, and to fuel its effort to sell a white-label “Powered by Fuel” version of the technology to third parties such as athletic brands, weight loss companies and training organizations.
The new round is lead by existing investors Innovate Partners and Nordic Ventures, along with a number of “private and family office” investors, PEAR says in a press release.
Notably, Smart TV maker VIZIO has thrown in for the second round, although the companies are not publically talking the amount of VIZIO’s investment or its specific interest in the product.
“Adding VIZIO to the investor group is a significant step in PEAR’s development, validating the brand’s rapid growth,” says PEAR founder and CEO Bob Allison in the press release.
Potentially, the PEAR technology could be built into Smart TVs for interactive, coached living room workout sessions.
Health tracker apps are everywhere, but PEAR is one of the first to focus on interactive, coached workouts. It will soon likely have more company. The popular MyFitnessPal app acquired the personalized coaching app Sessions in February, for example.
PEAR says its user base is closing in on its one hundred thousandth completed workout.