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A/B testing company Optimizely raises a massive $57M

Image Credit: Optimizely

Yes, testing all those websites you’ve been building is just as important as throwing together the code. As if you needed any proof, here’s another data point: Optimizely has just scooped up a new bag of cash.

The company helps website owners do A/B tests to find out, for instance, if a yellow button or a blue one gets people to click more. Today, Optimizely is announcing that it has a closed its second round of institutional funding, bringing in a new $57 million. Andreessen Horowitz led the round, with additional participation from Benchmark Capital and Bain Capital Ventures. Andreessen Horowitz general partner Scott Weiss is joining the company’s board.

“Our vision is to enable the world to turn data into action. We think website and mobile optimization are just the first steps on that journey,” said Optimizely chief executive Dan Siroker in an official statement.

This news comes at the heels of Optimizely’s launch of testing tools for iOS, its developer platform, and its first optimization-focused conference, Opticon, only two weeks ago.

“Optimizely is the clear leader in the new—and incredibly crucial—software category of website and mobile optimization,” said Weiss in a official statement.

“Testing and personalization powered by Optimizely gives businesses the ability to use data-driven decisions to provide users with a better experience. Optimizely represents the future of highly efficient product and business development, enabling users without technical expertise to run tests and achieve immediate results,” Weiss added.

Weiss also pointed to the company’s iOS testing tool as an important element of the firm’s interest in Optimizely. This is not surprising, however, given the recent activity in this space. Just this morning, mobile app testing company uTest announced not only a new name, Applause, but also that is has acquired German competitor Testhub to expand its European presence.

Back in March, German company Testbirds grabbed $2.9 million in funding for its crowdtesting services, and in February, Apple reportedly acquired Testflight’s parent company, Burstly. Testflight, which Burstly acquired in 2012, offered services such as beta testing, crash reporting, and analytics.

Optimizely also shared that it now has over 7,000 customers located in 101 countries, and that on average, they have achieved improved their sites by 13 to 29 percent across various metrics.

The company was part of Y Combinator’s Winter 2010 batch, and this round brings its total funding to $88 million.

More about the companies and people from this article:

Bain Capital (www.baincapital.com) is a global private investment firm that manages several pools of capital including private equity, venture capital, public equity and leveraged debt assets with more than $38 billion in assets under ... read more »

Benchmark Capital is a venture capital firm, responsible for the early stage funding of some very successful startups. Started in 6/1995, the company has invested in more than 150 start-ups including eBay, Ariba,Juniper Networks, Red H... read more »

Andreessen Horowitz is a $950 million venture capital firm that was launched on July 6, 2009. Marc Andreessen and Ben Horowitz are the general partners of the firm.... read more »

Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to the... read more »

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