Box, commonly known as Dropbox’s more enterprise-savvy competitor, maintains a user-base of at least 20 million customers, as of August 2013. Although Box’s unclear adoption rate makes estimations tricky, this deal could equate to a 1.5 percent user-base boost.
Even trickier was the exhausting process Box went through to make this deal a reality. According to founder Aaron Levie, Box spent “nearly two years” on this project. Ouch.
I’m incredibly excited to share that General Electric has chosen Box as its corporate standard for content sharing and collaboration. We’ve been working with GE leadership for nearly two years to bring Box to their organization, and we’re delighted to announce this strategic relationship.
In any case, this isn’t a make or break deal for Box; it’s simply an incredibly nice get and could set the stage for additional adoption among the Fortune 500’s biggest firms. It’s noteworthy that GE is already in good company: Box claims to have existing relationships with big names like Procter & Gamble, MTV, and Pandora.