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European Square rival iZettle refuels with a fresh $55M

Above: iZettle card reading hardware.

Image Credit: iZettle

As rumors of financial issues at mobile payments provider Square swirl, Swedish rival iZettle is refueled and ready to expand.

The Stockholm-based payments processing startup today announced a €40 million funding round (roughly $55.5 million), bringing its total financing to around $100 million.

Like Square, iZettle enables merchants to process credit card transactions through a small, handheld device that links with a smartphone app. But unlike Square, iZettle’s reader identifies credit card pin-and-chip tech, which is widespread in Europe. It offers greater security than a credit card’s magnetic stripe, as the chip embedded in each card encrypts consumers’ personal info.

iZettle also offers basic sales analytics for merchants. It earns revenue through transaction fees.

iZettle’s service is active in nine countries: the U.K., Sweden, Spain, Germany, Denmark, Norway, Finland, Mexico, and Brazil. With the new financing, it plans to expand further into Latin America and Europe. It also intends to expand its non-payment offerings for merchants.

London-based Zouk Capital led iZettle’s new funding round, which also saw participation from Intel Capital, the investment arm of the U.S. chip maker, and Zouk Capital. Some of iZettle’s previous investors contributed to its new investment, including Creandum, Greylock Partners, Index Ventures, Northzone, and SEB Private Equity.

Mobile payments processing is beginning to take off, but there’s a lot of room for improvement across the board — both at payments giants like PayPal and at startups like Square and iZettle. The market has certainly seen its share of troubled launches (we’re looking at you, Clinkle). Still, huge opportunity awaits companies that can successfully bridge the worlds of finance and mobile tech.

More about the companies and people from this article:

Square is a revolutionizing millions of everyday transactions between buyers and sellers with its free credit card reader for iPhone, iPad and Android devices. Square for iPad services as a full point of sale system for business to acc... read more »

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1 comments
Ellis Martinez
Ellis Martinez

The thing is, Europe doesn't have as many high quality mobile payments solutions as the U.S., so I would imagine Square still has it pretty easy over there. Here in the U.S., they're starting to get their tails kicked by better young companies like PayAnywhere. I'm pretty sure the same will soon happen across the pond.