Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
At your next trip to the airport, look out for the Transportation Security Administration’s new app: the “Randomizer.”
The TSA is testing a new app to randomly decide which airline passengers don’t need to remove their jackets, shoes, and belts, Bloomberg Businessweek reports. Traditionally, only pre-screened flyers who joined the TSA’s PreCheck program had access to such fast lanes. With the Randomizer app, some passengers who have not been pre-screened will also experience that luxury.
This development is a direct reaction to the inconveniences caused by the beloved federal agency’s post 9-11 screening requirements. While pre-screening is on the rise, a majority of passengers are not yet signed up for PreCheck.
According to a statement on the TSA’s official site:
TSA will always incorporate random and unpredictable security measures throughout the airport and no individual will be guaranteed expedited screening.
While this system could greatly cut down airport screening times, the TSA is simultaneously experimenting with the use of explosive-detecting canines, behavior-detection officers, and hand swabs.
But who knows how long this new app will stick around. As Frost said, nothing gold can stay.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results