Media

Apple may actually make Beats’ headphones better

Image Credit: Titanas/Flickr

The drama and intrigue surrounding Apple’s rumored acquisition of Beats Audio continues.

Today’s big rumor: Apple is reportedly interested in improving the design of Beats’ pricey headphones, Bloomberg reports.

Even though they’re a common sight these days (it’s not unusual to see businessmen in suits wearing huge Beats headsets in NYC), Beats’ headphones are often criticized for being a bit too bass-heavy, overpriced, and not as durable as their competitors.

The combination of Apple and Beats’ engineering talent could lead to far better Beats headphones, as well as better audio performance for all of Apple’s products.

A source tells Bloomberg that Apple was particularly interested in Beats because it managed to get a significant amount of paying subscribers quickly. Apple is also considering keeping the Beats brand separate from its own. That would be a wise decision, considering the amount of marketing muscle the Beats name has amassed over the years.

A report last week claimed that Apple was close to acquiring Beats for $3.2 billion. The deal, which is supposedly going to be announced this week, would be Apple’s biggest acquisition ever. But while the potential deal is somewhat confusing, there are plenty of reasons why it makes sense for Apple to snap up Beats.

More about the companies and people from this article:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

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6 comments
Joshua Darlington
Joshua Darlington

The reason this deal has people alarmed is that the multiplier effect is not immediately obvious. From a skeptical point of view it looks like Apple is flying off the rails after Jobs departure. Are they trying to expand apples brand to include elderly urban status seekers, or change apples brand to make it more gangsta? Perhaps we shall see. Overpriced tacky headphones seems dumb, and apples brand was earned by catering to schools and designers or smart stylish people.

VentureBeat
VentureBeat

Do they have to be? And should they be?

Joshua Darlington
Joshua Darlington

because apple customers and dr dre customers are the same thing. right?

Levi Stamper
Levi Stamper

Apple's transition to fashion company is nearly complete