Chinese intelligent digital marketing service AdSame announced today that it has secured a new round of $30 million funding led by Pacific Venture Partners and Dream Capital Group, and followed by existing investors of Matrix Partners and Vertex Ventures etc. The company added that it plans to launch an initial public offering in the U.S. market in 2015.
The fund will be used in its U.S. IPO, promotion of mobile and multi-screen advertising products, R&D of wearable products, big data platform for government, and for the introduction of an ad trading platform which has been successfully run by Taipei branch of AdSame.
AdSame provides full service for digital marketing solutions, including online media planning, ad service, campaign management and performance monitoring, evaluation, analysis and optimization etc.
AdSame’s clients cover a wide variety of industries, including food and beverage, automobile, beauty care, financial service, fashion, IT and games.
AdSame was founded in 2009 with headquarters in Shanghai and branches in Beijing, Guangzhou, Chengdu, Chongqing, Changsha, Xiamen, Xi’an, Wuhan, and Taipei. AdSame has more than 400 employees globally.
After receiving Series A funding from Matrix Partners, the company received a combined $20 million of Series B financing from Matrix Partners, Vertex Ventures and Susquehanna China Venture Capital in 2011.
A similar digital marketing platform Avazu also raised $48 million of Series A funding earlier this year.
This story originally appeared on technode.com.
Matrix Partners is a US based private equity investment firm focusing on venture capital investments. The firm invests in seed and early stage companies in the United States and India, particularly in the software, communications, semi... read more »
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