Mobile

Mercedes-Benz has a ridesharing service just for Palo Alto kids

1476588_226766997491174_264694113_n
Image Credit: Mercedes Benz
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Long before Uber’s family service launched, the research and development arm of Mercedes-Benz kicked off a pilot ridesharing service just for kids.

The service, called Boost by Mercedes Benz, is debuting in Palo Alto, and it takes Uber’s transportation model in an interesting direction. Instead of shaking up the taxi and limousine industry, Mercedes-Benz has it out for school buses and car pools.

Operating under the radar since last fall, Boost extends the ridesharing concept to a new, questionably-profitable level. Although the market for time-constrained parents is surely huge, it’s unclear if this system of chauffeuring children to and from school (or swimming lessons) can scale. After all, unless Mercedes-Benz someday changes the daily habits of the masses with Boost — or at least a large portion of the upper-class — there won’t be much value in it for the firm.

One-way rides start at $22 — a fare too steep to replace school busses for all but the richest families.

Following the uproar over San Francisco’s infamous tech buses, this trend of sending youngsters off to school via an app could eventually ruffle feathers — if it ever grows beyond the current pilot.

More information:

Uber Technologies Inc is known as Everyone's Private Driver. Uber operates an on-demand car service used all over the world. With the touch of a button from your phone, you can experience your own private driver. Sign-up quickly, get p... read more »

Powered by VBProfiles


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.