If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Apple is facing pressure from Norway’s Consumer Council for breaching EU consumer law, reports European news site EurActiv.
Central to this issue is Apple’s terms and conditions for iCloud storage, which enables the company to make any changes to the terms at will, without alerting customers. According to the Consumer Council’s head of digital services, Finn Myrstad, Apple’s terms leave consumers “with no real rights or security.”
Apple offers to store valuable information on behalf of its users, but gives itself the right to amend the agreement at its sole discretion. As consumers, we are left with no real rights or security. … Receiving notice when terms change should be a bare minimum requirement.
In this instance, Apple is taking all the heat. Yet just about every major tech company publishes laughably long, convoluted terms and conditions. In the past, Facebook was criticized for publishing “overly formal and protective” terms and conditions.
Unless the public widely protests these mazelike legal agreements, there’s little hope that tech firms will change their ways.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results