NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Microsoft quietly rolled out a big update to its Windows Store yesterday, and it offers a slew of improvements.
The store, available for those on devices running Windows 8.1, brings significant changes to the user interface — with a huge focus on improving discovery of new apps. This was a big problem for the company previously, and plenty of users complained.
Above: Windows Store now features app collections.
Image Credit: Microsoft
One way the company is fixing discovery (and likely the biggest difference you’ll notice) is the introduction of collections, which is a crop of loosely related apps that should help Windows users get more out of the platform. It’s a bit different from a standard list of recommended apps, and I’m guessing it might even be a bit more effective in getting people to download the most popular apps on the platform.
Another noticeable change is the big increase in the number of links to apps on nearly every page in the updated version of the store.
Overall, the new Windows store seems far more friendly to those that prefer to use a desktop rather than a touch screen device. That should make many long-time Windows users pretty happy.
For a closer look at the new Windows Store update, check out the screenshots below.
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.