Close the door.
Not sure you heard: Lulu, the app that lets women multiple-choice rate guys, now has a semi-functional men’s app.
Semi-functional, because it doesn’t let us guys rate, you know, the non-guys.
“That’s not part of our vision,” Lulu director of marketing and PR Deborah Singer told VentureBeat.
“Lulu is for [straight or guy-dating] women to share their experiences and get information to make smarter decisions,” she said. “This new experience for guys is the next step in our vision, [and] it gives guys feedback and data to help them learn what women want.”
Because knowing how we rate tells us what they want.
The new men’s app lets us see what women have been saying about us through our scores (0 to 10) and the hashtags used by the ladies to describe our sense of humor, appearance, ambition and, you know, sexual prowess.
(Sample hashtags: #ObsessedWithHisMom, #WillWatchRomComs, #GoneByMorning, #NoGoals.)
There’s also the kind of aggregate data that Google might track, if Google wanted to let you know what sorority women in U.S. colleges (Lulu’s target audience) thought about you, how many women checked out your profile, favorited you, or searched for you.
“A review” of a guy, the company’s website explains, “is like a Cosmo quiz. It’s multiple choice.”
That’s only fair. Because all of us guys rate women with multiple choices from Popular Mechanics.
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Understand, it’s not as if we guys haven’t anonymously rated women online and in real life. Markets are markets, and sometimes you’re a buyer, and sometimes you’re a seller.
What good are relationships if they can’t be accurately priced through crowdsourcing, right?
(Although some women say that scores on Lulu tend toward the high side. Time to sell.)
When it started in February of last year, Lulu pulled Facebook profile data from guys, so anyone who indicated the male persuasion and was a friend of yours on that site was game for Cosmo-ing. And men were booted out when they used their Facebook credentials to logon, because the app can read your gender. But that was too creepy, even for sorority types.
Now, guys have to sign up to get discovered, and they can remove their profiles whenever. Facebook data is still employed — to check your gender, see who your friends (or ex-girlfriends) are, and make sign-ins easier.
“Millions of guys have signed up because they want to get feedback from girls,” Singer told us. “It’s all about helping guys learn about themselves, relationships, and what women want.”
Speaking of what women want, what does Lulu want … to do to make money on this idea?
“We’re 100 percent focused on building the best possible product,” Singer told us, “and have no plans to share right now.”
VentureBeat is studying mobile marketing automation
, and we’ll share the data.