If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
AT&T agreed today to acquire satellite television provider DirecTV for about $48.5 billion.
The acquisition, announced via a press release, will close only if approved by regulators. Both companies approved the transaction Sunday.
It’s the second major TV and cable internet provider consolidation in the works: Comcast announced plans in February to acquire Time Warner Cable for $45 billion, although that acquisition is also pending regulatory approval.
According to the Times, AT&T ($T) will pay $95 per share ($28.50 in cash and $66.50 in AT&T stock), a 10 percent premium to DirecTV’s current stock price of $86.18 ($DTV). Including assumed debt, the transaction is valued at $67.1 billion.
As a point of reference, AT&T’s current market cap is about $190.7 billion.
The release describes DirecTV as “the premier pay TV provider in the United States and Latin America.” The combined company will be able to deliver high-speed broadband (wired) services to a total of 70 million customer locations, the companies say.
In order to encourage regulatory approval, AT&T is making several promises:
- Expanding wired broadband coverage to 15 million new locations, “mostly in rural areas.”
- Offering a stand-alone wireline broadband package that doesn’t require a TV or phone subscription, at speeds of at least 6Mbps.
- Unchanged pricing on DirecTV packages for at least three years.
- A commitment to the FCC’s Open Internet provisions as established in 2010 (see: FCC Open Internet Order PDF, and the agency’s Open Internet website).
- Divesting itself of its interest in América Móvil.
Additionally, AT&T has no intention of changing its plans to participate in the FCC’s planned spectrum auctions this year and next, in which the company plans to bid at least $9 billion for new spectrum licenses that will allow it to deliver fast wireless connections.
DirecTV will continue to be headquarted in El Segundo, California.
Here’s a look at the last 6 months of each stock’s price.
DTV data by YCharts
And here’s the relative change in each stock, compared to the S&P 500, for the past six months. AT&T has underperformed the market slightly, while DirecTV has returned a booming 32.83% over six months, or about 8 times the S&P 500.
DTV data by YCharts
Hat tip: New York Times
AT&T is bringing it all together, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, they have provided innovative, reliable, high-quality p... read more »
DIRECTV (DTV) is the world's leading provider of digital television entertainment services. Through its subsidiaries & affiliated companies in the United States, Brazil, Mexico & other countries in Latin America, DIRECTV provides digit... read more »
Powered by VBProfiles