NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Google is scooping up one of the most interesting BYOD (bring your own device) apps around.
The company announced today that it’s acquiring Divide (formerly known as Enterproid), an app that creates a secure work environment on Android phones and iPhones.
Terms of the deal are out, but Divide’s investors include Google Ventures, which recently led its latest $12 million funding round. The company has raised around $25 million so far — other investors include Comcast Ventures and Qualcomm Ventures.
Divide basically gives your phone a split personality between your work and personal apps. Divide doesn’t affect what you can install on the personal side of your phone, but it gives IT administrators control over the work side. It’s a good compromise between juggling separate personal and work devices.
The acquisition makes sense for Google, as it would make Android an even stronger choice for enterprises. Divide also offers an iPhone application, but I can’t imagine that will stick around for too long.
In a brief announcement on its website today, Divide noted that it will join Google’s Android team. While Google isn’t shy from offering its apps on other platforms (indeed, its business relies on that), it wouldn’t make much sense for Google to continue work on the Divide iOS app. Google is already losing the enterprise market to iOS devices — taking Divide away from iOS could actually be a blow to Apple.
The acquisition is also yet another troubling sign for BlackBerry, which has seen its hold on the enterprise market destroyed by the rise of the iPhone and Android.
“I think that the enterprises we’re seeing in the market at this point have decide we’re no longer relying on BlackBerry,” Divide CEO Andrew Toy told me last year. “Whatever BlackBerry does will be interesting, but it’ll be no more interesting than what anyone else does at this point. … Before, it was kind of like a religion.”
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »
Enterproid is a software startup focused on taking advantage of the transition of enterprise mobility away from locked-down BlackBerrys towards personality liable smart phones. Their Android-based technology enables professionals to co... read more »
Powered by VBProfiles