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Sports-camera company GoPro is officially going public

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Image Credit: GoPro
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GoPro, a brand synonymous with extreme-sports videos, just filed for its IPO.

GoPro first announced its intention to file way back in February. As we said three months ago, the filing was inevitable: Last year GoPro founder Nick Woodman publicly said the firm was “getting itself prepared for an IPO.” Later, the company brought on a CFO, former Qualcomm Atheros exec Jack Lazar. All the while, GoPro consistently pushed for mainstream exposure and even invested in a Super Bowl ad.

GoPro essentially owns the activity camera market, and has reportedly doubled its sales every year since launching in 2004. GoPro’s wearable cameras often lead to entertaining, first-person videos like one embedded below.

Riding a Roller-Coaster With a GoPro

More information:

GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging photo and video content during their favorite activities. GoPro’s HERO lines of wearable and gear mountable cameras are used collecti... read more »

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