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Sports-camera company GoPro is officially going public

Image Credit: GoPro

GoPro, a brand synonymous with extreme-sports videos, just filed for its IPO.

GoPro first announced its intention to file way back in February. As we said three months ago, the filing was inevitable: Last year GoPro founder Nick Woodman publicly said the firm was “getting itself prepared for an IPO.” Later, the company brought on a CFO, former Qualcomm Atheros exec Jack Lazar. All the while, GoPro consistently pushed for mainstream exposure and even invested in a Super Bowl ad.

GoPro essentially owns the activity camera market, and has reportedly doubled its sales every year since launching in 2004. GoPro’s wearable cameras often lead to entertaining, first-person videos like one embedded below.

More about the companies and people from this article:

GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging photo and video content during their favorite activities. GoPro’s HERO lines of wearable and gear mountable cameras are used collecti... read more »

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12 comments
Daryn Axellus
Daryn Axellus

Don't know anything about the company not even sure about the growth prospects.

Billy Heany
Billy Heany

Has information been released yet on what day stocks will be purchasable?

David Bradley
David Bradley

Yes, GoPro is a great company and would invest in then. Although I would never buy one.

Meki Yohannes
Meki Yohannes

I guess they are trying to grow beyond just cameras and grab a significant chunk of the wearable devices market...I don't see any other reason why a profitable private company like go pro would want to go public...