Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
For months it’s looked like Fitbit was dominating the wearables space, and a new analyst report out today seems to confirm it.
A report from Canalyst shows that a total of 2.7 million wearable bands shipped worldwide in the first quarter of 2014 — and that Fitbit accounted for 50 percent of them. Fifty.
Fitbit kept its huge lead despite that it had to recall its Fitbit Force in February when some experienced skin irritation from wearing the wristband. Canalyst says that while a significant number of Force bands had shipped, the recall affected only the initial rollout in the U.S. and Canada.
Canalys divides wearables into two categories, “basic” fitness bands and “smart bands,” which one might also call “smartwatches.” Fitbit falls into the basic group. In the smart bands group, Pebble shipped 35 percent of devices, Sony shipped 29 percent, and Samsung shipped 23 percent.
Jawbone’s basic band, the UP24, was widely distributed worldwide since its launch in late 2013 and is quickly gaining market share, the report says.
Above: The Jawbone UP24 sold well in the first quarter of 2014.
Image Credit: Jawbone
As suspected, Nike appears to heading for the exit in wearables. The company’s products accounted for just 10 percent all shipments in the first quarter.
“The FuelBand has frankly been outmatched on sales,” says Canalys analyst Daniel Matte in a statement. “Its competitors’ speed, international reach, broader channel distribution, integration with other fitness communities, superior websites, and multiplatform support have proven to be major advantages.”
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results