Media

This tool lets you put freaking dinosaurs in your home movies. Sloths, too

Image Credit: Magisto

Appearing alongside a pack of velociraptors, for most people, has been pretty much impossible — because dinosaurs are extinct and casting has already closed for the new Jurassic World film due out next year.

Fortunately, video-editing startup Magisto has a solution in the form of a partnership with Discovery Communications (a.k.a. the media company that produces cable channels like Discovery Channel, Science, Animal Planet, and others.)

As of today, Magisto users will now be able to mash-up clips of dinosaurs, sloths, and wicked crazy storms into your personal videos. Magisto’s service lets you quickly and easily make professional-looking one-minute movies by uploading up to 10 minutes of rough video footage, five photos, and an audio track. (Check out the videos embedded below for a closer look at what Magisto’s mashup videos look like.)

“Discovery… is exploring uncharted territory by opening up [its] expansive content library and inventing a new hybrid class of personal video narrative,” said Magisto CMO Reid Genauer in a statement.

“They are elevating the retelling of life experiences and redefining the role of professional media content in social media.”

Like Genauer mentioned, Magisto is delving into a new section of non-traditional streaming video content that has a lot of potential to generate lots of revenue.

The company previously told VentureBeat that it sees a lot of opportunity to take advantage of the personal videos by partnering with brands and media companies. Individual Magisto videos may get a lower number of views compared to clips on other video sites, but since Magisto’s content consists of well-edited family movies, you know those viewers are definitely engaged. And that could be very valuable to advertisers.

Likewise, the partnership with Magisto also makes plenty of sense for Discovery because it lets them repurpose old content that isn’t getting much use. That’s something Discovery’s Jim Louderbeck told me was a priority for Discovery back in 2012 when the company acquired Revision3.

Founded in 2011, New York-based Magisto has raised $20.5 million in funding to date.

4 comments
Steph Karcher
Steph Karcher

I cannot wait to channel the inner nerd in me with this...