Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Google is getting into the factory business.
Berlin’s massively ambitious tech Factory, in conjunction with Google for Entrepreneurs, will officially open its campus for business June 11.
The Factory is a 16,000-square meter technology campus and incubator in the Bernauer Strasse district of Berlin. It’s largely housed in a former German brewery, and numerous IT heavyweights like Zendesk, Soundcloud and 6Wunderkinder are already working out of the space.
The Factory is one of the largest and most ambitious technology campus in Berlin, a thriving and growing tech hive that’s home to over 500 startups and established IT outfits. Startups operating in the city pulled in over $10 billion last year, and that figure is growing.
In fact, American recruiters are helping Berlin-based IT companies lure U.S. tech talent to keep up with demand for Yankee knowhow. Read my story here.
Google executive chairman Eric Schmidt will deliver the keynote. The event is being co-sponsored by Google for Entrepreneurs and Factory founders Simon Schafer and Udo Schloemer. Philip Justus, the managing director for Google Germany, will attend. And so will Berlin’s tech savvy mayor, Klaus Wowreit.
While the idea of a one-stop shop for emerging tech outfits isn’t new in the States, it is, to an extent, in Western Europe.
According to its website:
“Our mission is to create advantages for startups by providing space and support for them to start or grow their businesses. We are accelerating the Berlin ecosystem by providing a playground to those that want to invent, change, improve and grow. Building bridges with blue chips, [small and medium-sized businesses], and the international tech community is supporting the momentum we are here to accelerate.”
For budding tech entrepreneurs, the Factory will rent you a desk or provide over 2,000 square meters of space for more advanced startups. Factory policy is to supply mentoring and consultant support to those who request it.
The Factory’s website is extensive. Learn more here.
Factory residents are early-stage startups, local heroes and international technology giants that represent the best of the booming Berlin ecosystem. Factory provides them with the space and support they need to innovate, collaborate and grow: because we <3 entrepreneurship.
Factory residents are early-stage startups, local heroes and international technology giants that represent the best of the booming Berlin ecosystem. Factory provides them with the space and support they need to innovate,
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results