Marketing

6 myths of social sharing (infographic)

Image Credit: RadiumOne

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


RELATED: AppsFlyer says social sharing delivers better results for app marketers than search


While it’s hardly a disinterested observer, RadiumOne says that URL shorteners that offer vanity domains result in an increased volume of sharing — up 25 percent — compared to simple shares of standard, longer URLs.

One other interesting fact: Links shared on weekdays get almost 50 percent more engagement than links shared on the weekend. Clearly, we’re looking for distractions while working but much too busy with our own business to look at cute cats and funny photos on the weekend.

Here’s all the data, in infographic form:

6 myths of social sharing

More information:

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28 comments
mikekytoski
mikekytoski

@scocchiere joke's on you, I can't read. But interesting that social share buttons are basically useless. Figure it'd be the opposite.

Daniel Rule
Daniel Rule

Thank you for this one ! That infographic is the bee's knees

Alexey Karlov
Alexey Karlov

Дмитрий Шестернин Евгений Щемелев look this

Constantine Frantzeskos
Constantine Frantzeskos

Highly unscientific survey. "Twitter offers more referral traffic per share" means what exactly? Per retweet / repost?

stenpoppase
stenpoppase

@Sa_na_si @deeped Hos oss ser jag mer inkommande trafik från Twitter än FB, men de som kommer från FB stannar längre.

Sa_na_si
Sa_na_si

@Halloj_Inger @deeped Jag skulle säga beroende på innehåll. Twitter är klustrat o väldigt få aktiva. FB är infrastruktur idag. Många aktiva.

Sa_na_si
Sa_na_si

@stenpoppase @deeped Tror det helt och hållet beror på målgrupp, twitterkluster, mål och syfte med de olika kanalerna.

stenpoppase
stenpoppase

@deeped @Sa_na_si Ja, så kanske det är. Det var så stor skillnad här bara, nästan dubbelt så lång tid på sajt för FB-referrals mot Twitter.