China will overtake U.S. mobile phone revenues this year, says research firm Strategy Analytics.
A new study reveals that the U.S. won’t lead smartphone revenues globally for long. Strategy Analytics claims that while the U.S. will continue to generate the most profit from smartphones — due to “high average selling prices for mobile phones and huge operator subsidies” — China will jump well ahead of the U.S. on smartphone revenues [below].
Strategy Analytics claims this shift signals the maturation of the U.S. smartphone market and also represents China’s “rapid shift to 3G and 4G smartphones.” More, from Strategy Analytics:
China’s impressive mobile growth is being driven by the country’s rapid shift to 3G and 4G smartphones. Major brands, such as Samsung, Huawei and Lenovo, are aggressively expanding their distribution channels and product ranges across the region to meet extremely strong demand from Chinese consumers for more advanced mobile phones.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.