Salesforce and Microsoft throw grudges aside, form new partnership

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Salesforce.com and Microsoft have competed with one another for 15 years in the lucrative market for big-business software. But now the enterprise giants are putting their differences aside — at least partially.

The two companies announced a bevy of integrations today, including the capability to connect data from Salesforce software into Microsoft’s Excel and Power BI for Office 365 software. People will also be able to work with Office files inside of Salesforce, too.

Salesforce will make its Salesforce1 platform available on Windows and Windows Phone 8.1 systems to enable people to run its software, and Microsoft’s cloud-based Office 365 software will integrate more deeply with Salesforce software.

Interestingly, today’s release makes no mention of Microsoft’s Dynamics software, which competes directly with Salesforce’s Sales Cloud, the company’s core customer-relationship management (CRM) software for tracking leads.

Still, the news speaks to Microsoft’s willingness to go against its own traditions. That’s the whole Satya-Nadella-will-challenge-convention argument.

The moves also align with Salesforce’s previous efforts to work with legacy enterprise technology providers. Last year, Salesforce announced partnerships with Oracle and Hewlett-Packard.

It’s unclear if today’s partnership will ease up bigger-picture tensions between the two partners, which have been embroiled in litigation in the past. (Not to mention that Salesforce’s whole cloud-based “no software” pitch goes right at the heart of Microsoft’s installed-software business.) At one point, Salesforce employees were not permitted to attend Microsoft’s Worldwide Partner conference for this year.

More about the companies and people from this article:

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at t... read more »

Powered by VBProfiles

We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
CRM Expert
CRM Expert

Bravo .... The union between two giants. Partially or fully but it is well beginning and we shall expect more from the giants on the long run. that will happen and Marc Benioff is such a flexible person