Business

Apple’s new services are a Hail Mary to beat Google in search, calls, & more

Apple is launching a series of products later this year, and they all point in one direction: They want to replace Google.

For the most part, Google is an everyday utility. We look up movie times, call a friend, download a song, and browse the news. Apple wants to reclaim your daily computer experience with a slew of new and updated products.

While details are still forthcoming, here’s a list overview:

A desktop phone app to rival Google Voice, where phone calls will ring both phone and desktop, even if they’re in the same room. It also updates the messaging app, for easier sharing of photos and the ability to mute noisy threads (yes, that is Apple calling Dr. Dre in the photo).

call

A search function that automatically populates movie searches with starting times, restaurants searches with reviews from Yelp, and research inquires with Wikipedia entries. All of the information all populated in the normal desktop search function, Spotlight. Here’s a .gif for a search of the movie, Godzilla.

spotlight

iCloud Drive, a cloud storage service for all of your files is getting up update for easy drag and drop sharing between your phone, desktop, and tablet. This is a direct competitor to Google’s Drive, which recently dropped its price on +100 GB storage.

icloud-drive-600x399

Feedly support: To blistering criticism, Google decided to sunset its beloved RSS reader last year. Third party apps, such as Feedly, were happy to build replacements; and now, a new Safari plugin supports following RSS with one-click buttons right in the browser.

And, just to ensure that everyone knows that Apple is going after Google, CEO Tim Cook didn’t pull any punches.

Speaking about Apple’s 130 million first-time customers, Cook said that many had come from Google:

 Many of these customers were switchers from Android. They had bought an Android phone, by mistake, and then sought a better experience. And a better life. And decided to check out iPhone and iOS.

So two of the largest technology companies are trying to improve devices that I’m connected to all day long. This tech battle is going to be great for consumers.


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16 comments
Andrew Lund
Andrew Lund

Remember the last time Apple thought they would outdo Google at anything???? Take Google Maps and Apple Maps...yah, Google is probably just waiting to laugh at Apple again, as always.

Tyler Smith
Tyler Smith

Do they really think they're going to take "Googling" something out of the everyday language while playing catch up? Good luck with that...

Matt Clarke
Matt Clarke

Apple know they've already lost this battle but they also know it costs Google 10x their cost to play defence much like Microsoft Office has to with Google Apps. Effectively it diverts attention from Android.

Brian Peter Gluckman
Brian Peter Gluckman

I wouldn't knock Bing like that--it's handling about one out of three searches right now, and I personally think for images, Bing > Google. That's not small potatoes. Google is still making most of its money off of search, whereas Apple and MS are more diverse. If Apple even grabs 10% of the search market, Google will likely feel it the most in its pocketbook.

Neil Jackson
Neil Jackson

Yeah just like they beat Google with Maps. Lol

David Anthony Metoyer
David Anthony Metoyer

To call it a "Hail Mary" seems a bit much.. but it's certainly a strong play to erode Google's overwhelming marketshare.. How effective it'll be and how long it'll take remain to be seen... Good article, thanks for sharing!

Eric Gonzalez
Eric Gonzalez

Apple dominates the casual market due to insane markups. Do we really care about that? No.

Sohrob Tahmasebi
Sohrob Tahmasebi

I'm talking about a REAL contender. Sure there's DuckDuckGo and all that but sometime that's as good as Google's search is what I'm referring to. And never say never. People used to say Apple would never be as big as Microsoft and now Apple shits the annual revenue of Microsoft in a single quarter via a single product.

Michael Washington
Michael Washington

You must be new to the internet to not know of the other search options lol. Apple will never be competition for Google.

Rafael Shamailov
Rafael Shamailov

they should try to figure out how to deliver all of my iMessages first before wandering off into uncharted (dominated) territory

Chris Tucker
Chris Tucker

Apple doesnt do Hail Mary. They lead and everybody else follows for decades.