Mobile

Apple’s iOS 8 could be huge for search engine DuckDuckGo

Image Credit: DuckDuckGo

Amid all the big announcements Apple made at yesterday’s Worldwide Developers Conference yesterday, one addition didn’t get much attention: You can now switch your default search engine to DuckDuckGo in the company’s native web browser, Safari.

The move should give the up-and-coming search engine a better chance of grabbing market share against Google and Bing. (I plan on switching over as soon as it becomes available.)

Currently, Apple will allow iOS users to pick between Google (the most popular), Microsoft’s Bing, or even Yahoo Search. Now, iOS users will have the chance to start using DuckDuckGo as their main search engine, which should provide a greater degree of privacy when searching the mobile web. DuckDuckGo’s search doesn’t use all of the data tracking tactics as Google, which means it won’t be serving you targeted advertising or trying to goad you into trying other apps or services from the company.

This has already proved to be a big year for the company, which rolled out a major redesign of its search engine on the web last month.

Founded in 2008, the Pennsylvania-based DuckDuckGo has previously raised a total of $3 million in funding from Union Square Ventures.

Via SearchEngineLand

More information:

DuckDuckGo is an Internet search engine that emphasizes protecting searchers' privacy and avoiding the "filter bubble" of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its... read more »

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18 comments
Erich Cervantez
Erich Cervantez

Cool. I'll remember to use DuckDuckGo next time I want to do something illegal. #notracking

Amit Pal
Amit Pal

Wow! New Era of search :)

Michael Streib
Michael Streib

I don't get it..., why wouldn't Apple just partner up with Google??  :-P

Tim Dick
Tim Dick

A great proof that there is value in privacy and consumers are placing a real value on their choice.

Nicholas M. Cummings
Nicholas M. Cummings

I think there's genuine interest from consumers in not using a search engine whose former CEO regularly met with the NSA and covered it up while acting indignant

Robert Robinson
Robert Robinson

No body cares about DuckDuckGo!....or maybe its just me, i don't want to hate on any startup, but i tried this and it was horrible.

Tehyun Bollingo Kim
Tehyun Bollingo Kim

It feels different from other search engines that have faded away, it feels more like google itself many years back.

Anshul Dayal
Anshul Dayal

Founded in 2008? Lol They haven't made much headway in nearly 7 years. I only heard about them last month but definitely looks promising.

Akhil Anumolu
Akhil Anumolu

The normal consumer will have no idea about this...

Alex Becker
Alex Becker

my guess: apple will eventually buy duckduckgo and directly compete with Google/Bing on web-based search.

Naceron Dzigner
Naceron Dzigner

More huge for #Bing since its the backend for Siri and for the new Spotlight !

Adrian Vindas
Adrian Vindas

its more like, we want to hurt google as much as possible, and if that means boosting up their competitors, then so be it