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A Portland, Ore. acquisition story.
This morning, social commerce company Chirpify announced that it had acquired Measureful, a “Flipboard for data” and a fellow Portland company.
Launched in 2011, Chirpify enables people to make purchases through hashtags. It first started with Twitter, and later expanded to include Facebook and Instagram.
Measureful, launched in 2012, serves up automated analytics reports that are customizable and can use data from customers’ Google Analytics, Facebook, and Google AdWords accounts, along with custom data uploads.
Chirpify’s chief executive had this to say about the acquisition on the company website:
I’m excited to announce that we have acquired marketing data insight platform, Measureful!
Measureful automates marketing data analysis and insights, giving marketers the information they need to make better informed decisions. Their insights will extend our Marketing Conversion Platform so brands can leverage Chirpify campaign and native attribution data to further fuel conversion, optimize campaigns and retarget with intelligence.
I couldn’t be happier to bring on John
, as VP of Product, and Mac
as senior engineers. The talent they bring to the team can’t be overstated.
Terms of the deal were not disclosed. Chirpify and Measureful both participated in the Portland-based accelerator Upstart Labs, which no longer exists.
Chirpify has raised a total of $7.3 million dollars from investors including Saturn Partners, Provenance Ventures, Voyager Capital, Andy Liu, Rudy Gadre, and Hootsuite chief executive Ryan Holmes.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results