Dev

Apple introduces attribution features for its new version of iTunes Connect

iTunes poster
Image Credit: aagius

Mobile marketing outfit AppLift had high hopes Apple would include attribution features on its new iTunes Connect.

After the dust settled at Apple’s World Wide Developer’s Conference last week in San Francisco, its prayers, it seems, have been answered.

Apple, according to AppLift, has made it possible for developers to access what they called “the conversion funnel” within the iTunes Connect user lifecycle. This means that developers can track, as AppLift said, “all relevant metrics for acquisition, engagement, and retention.”

AppLift said company engineers discovered the attribution components after WWDC 14 had ended.

Attribution for iTunes Connect lets developers track and attribute app store views, app units, installs, sessions, and sales data, among other data points. Developers now have a more complete overview of who’s clicking and buying.

According to AppLift’s blog post on the attribution discovery:

Apple is taking on the attribution space head-on by allowing Provider ID Campaign ID, an addition to the App Store URL which allows developer to track the source of the install, both in terms of provider and specific campaign.

In addition, AppLift said that, based on their findings, developers can obviously break down all the metrics and parameters mentioned above by acquisition provider and specific campaign in order to assess the quality and success of their campaigns.

In fact, the attribution services can be accessed without additional software development kits (SDKs), additional code, or updates.

More from AppLift’s blogpost:

We are excited to see Apple finally enter the analytics and attribution space and won’t miss the opportunity to further analyze what it means for our industry as a whole. Looks like Apple is keeping it simple. And visible.

 


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.