NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
I know, I know, another Bitcoin startup story. But wait; this one is different.
A San Francisco-based startup called QuickCoin is getting some attention for creating a simple way to send Bitcoins to people on Facebook. That’s a new spin.
I watched as the company’s chief technology officer, William Cotton, sent a few Bitcoins to my Facebook page, and it took him about three clicks, using the QuickCoin browser-based app. On closer inspection, the app was cleanly designed, and the navigation made sense to me.
Above: The QuickCoin interface.
Image Credit: QuickCoin
Lots of people are just now coming to understand Bitcoin, a decentralized virtual currency that is traded online. Part of the confusion around the currency has been the super-geeky feel of it, and the odd and clunky interfaces of Bitcoin sites.
A wave of new startups, like GoCoin, Circle, and BitPay, are trying to bring Bitcoin to the masses. But Facebook might be the key to getting non-hacker/geeks interested in the currency.
Above: Facebook feed after receiving BitCoin.
Image Credit: QuickCoin
Of course, the problem with Bitcoin is finding things to buy with it. That has slowly begun to change, with some merchants now accepting the currency. You can now donate to political campaigns with Bitcoins. Bloomberg will start listing Bitcoin prices for its more than 320,000 professional service subscribers, the company announced in late April.
QuickCoin happened very quickly. It was founded by Marshall Hayner and Nathan Lands in early April. After seven weeks of furious coding the company launched its product on May 20.
Along the way, QuickCoin picked up Cotton and brought on Vimeo cofounder Zach Klein and DogeCoin cofounder Jackson Palmer.
The company took a “do first, ask forgiveness later” approach to integrating with Facebook. But rumor has it that the social networking giant is OK with the idea of Bitcoin transfers on its site.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.