In a new ad, Uber solicits users to do its dirty work.

For $250 in free rides, all you have to do is intro a Lyft driver to Uber. Uber’s Twitter ad [below] marks the company’s latest attempt to undermine the efforts of its chief competitor, Lyft.

To recruit new drivers, both startups famously play dirty; a $500 bonus is par for the course whenever a driver switches teams. Uber’s move to enlist civilians, however, shows how far it’s willing to go. A $1.2 billion raise and a $17 billion valuation has only encouraged Uber to throw its weight around.


This aggression is apparently not without reason. Lyft is reportedly growing faster than Uber, despite Uber’s significantly larger warchest.

More information:

Uber Technologies Inc is known as Everyone's Private Driver. Uber operates an on-demand car service used all over the world. With the touch of a button from your phone, you can experience your own private driver. Sign-up quickly, get p... read more »

Lyft is a friendly, safe, and affordable transportation option. Just tap a button and in minutes you’ll be riding in the front seat with a new friend. Our Lyft community drivers have been background checked and personality screened t... read more »

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