Business

It said it wouldn’t, but it will: Facebook to use your browsing habits for targeted ads

UPDATE (6/13 6:49 AM PST)  A previous version of this story stated that Facebook would “give” advertisers users browsing history directly. This story has been updated to reflect new information that Facebook will use the data to match its partners’ ads with consumers who might be likely to click them. The story has been changed to better reflect this. 

It’s no secret that Facebook collects user data, but up until now the company has said it only holds onto that data for security purposes. Now, the social network is planning to include user web-browsing data to further refine its targeted advertising.

The company announced its intention to use browsing histories for advertising purposes early Thursday, reports the Wall Street Journal. Before the change, the company only used Facebook users’ “likes,” posts on Facebook, and data from third-party marketing tech companies.

Privacy advocates are not happy.

Facebook says these new practices are totally in line with what other websites and social media companies already do. Not untrue; Google is chief among them. Still, Facebook says that users can choose whether they want their data mined for more targeted advertising or not. Don’t expect to opt-out without jumping through a few hoops, though. The company says you’ll have to go through the Digital Advertising Alliance, an ad industry self-regulatory group, for instructions on how to block the social network from sending you targeted ads.

Facebook will also add features like “Why am I seeing this?,” so users can better understand why they seeing certain ads, and “Advertising Preferences,” an opportunity for users to tweak their own advertising settings. Ultimately, users can decide whether they want targeted ads, but either way they’re going to be seeing ads.

 

 

 

More information:

Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »

Powered by VBProfiles


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.
13 comments
Adam Reed
Adam Reed

"Oh noes da lumen arty knows I have been watching da Hentai!!!"

Adam Reed
Adam Reed

Pretty sure we will be offered another social network by that point. I still remember the mass exodus from myspace.

Akinbobola Akinola
Akinbobola Akinola

This headline makes me laugh. How will they deliver relevant ads if they don't show your browsing habits to Advertisers. I for one will implement Facebook ads on my website once they allows publishers to embed ad code because its not going to be hit and miss like Adsense

Jazz Octavian Ocfemia
Jazz Octavian Ocfemia

If you're scared of this then you might as well get rid of your bank card, credit card, stop shopping on Amazon, eBay......... EVERYONE collects data and uses/shares it for advertising purposes.

Sunny Kumar
Sunny Kumar

somenbody already predicted death of FB before 2017 and its a good start now.

Kevin Gordon
Kevin Gordon

Honestly, who cares. Google does it and we dont complain

Will Webb
Will Webb

awesome, now I can finally delete my FB account.

Chris Tucker
Chris Tucker

if you are a chrome user you have alot more to worry about than FB tracking you LOL

Sergiu Naslau
Sergiu Naslau

facebook is transforming from the friend you always wanted, to the friend you never wanted to have.