Mobile

Brand death: Microsoft will phase out iconic Nokia brand name

Image Credit: Thomas Kohler/Flickr http://www.flickr.com/photos/mecklenburg/5787483103/

Microsoft closed its deal to acquire the mobile and services division of Nokia last fall, and it now appears ready to put Nokia’s iconic mobile brand name out to pasture.

The Nokia name dominated a huge chunk of the early history of mobile phones, and its demise will take some getting used to.

The phase-out of the name is spelled out in the terms and conditions in Microsoft’s $7.2 billion deal to acquire Nokia, announced in September 2013. As we reported in late April, Microsoft’s mobile division will now be called Microsoft Mobile.

A leaked document sent to Nokia employees when the acquisition was formally announced sets a schedule for the mobile brand’s demise. A copy of the memorandum was recovered and posted by Evleaks .

Here are the highlights:

Microsoft can continue using the Nokia brand for Lumia devices for another 18 months. It can use the Nokia brand for Nokia X devices until the end of 2015. It can use the Nokia brand for another ten years for other Nokia phones (feature phones).

Microsoft says it intends to keep Nokia retail stores and “Care Centers” open for the time being.

More information:

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

Nokia’s mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic an... read more »

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34 comments
Douglas Keith
Douglas Keith

Damn, that's cruel.  People who watch The Matrix years from now will wonder what happened to the brand cellphone Neo was using.  Nokia cellphones were used in so many movies and soon they'll be gone with the wind.  The fish-head is going bye-bye.

Yogesh Muliyana
Yogesh Muliyana

what a nice nokiya phone my hend wow iam very happy my my mobile i am my answer my mobile this like you

Michael Bauser
Michael Bauser

It would be difficult to see fewer phones than Nokia does now, but slapping "Microsoft" on the back of all their phones is probably the best way to do that.

Will Smith
Will Smith

You don't own the name anymore but you exist

Aziz El Harchi
Aziz El Harchi

Funny how people say "NO!" when they didn't even buy Nokia phones anymore, seeing that they represent about 3-4% of smartphone sales nowadays.

If you bought Nokia when they were still here, maybe they wouldn't be in this situation.

Loell Anthony Erecre
Loell Anthony Erecre

Is this really news to Mark Sullivan!? The terms were laid out that indicated this, and weeks ago Elop said so too.

Kay Xspre
Kay Xspre

I am not gonna call the iconic stone Microsoft 3310...

John Kneeland
John Kneeland

Hi, Nokia employee here. At the risk of pointing out the obvious we still exist and still own our name

Pooneh Mirkhani
Pooneh Mirkhani

NOKIA a brand so close to my heart, not because there is family history, but because they were well simply NOKIA, allowing their employees to flourish and grow and be their brand ambassador. Anyway, I agree with your comments Alex Perez, we are all too familiar with the burning platform story. The strategy to also wanting to take over the US market, a bad decision. They messed up NOKIA from within by hiring people who had other interests, too!

Robert Hayes
Robert Hayes

Guess I should switch to the HTC Windows Phone if I don't want my device to become obsolete.

Alex Perez
Alex Perez

All downhill once they hired former MS man Elop. Not saying that they would have returned to prominence, but they could have sold phones if they went Android. Today, do they even have employees left in Finland? Or is all design done in the US?!

Robert Mason
Robert Mason

Nooooooooo, Sony killed Ericsson, Google has all but killed Motorolla & now Microsoft is killing Nokia. That's the history of the mobile phone right there all killed by companies that didn't want to know about phones 20yrs ago !!!!