Starbucks’ plan to roll out wireless phone chargers is just a big fat ad for Powermat & Duracell

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Starbucks plans to roll out wireless smartphone chargers across its U.S. stores, the company shared yesterday.

But what looks like an incredible convenience for smartphone touting Iced White Chocolate Mocha drinkers is actually just an ad for PowermatDuracell, and the firms’ Power Matters Alliance.

Although the move was hailed by many [below] as a major convenience to smartphone users, most smartphones are not compatible with Powermat’s charging tech — and it’s quite possible that most smartphones will never be compatible, if another competing standard wins enough support. For the time being, if you’d like to take advantage of Starbucks’ wireless charging capabilities, you’ll have to shell out $30 for a goofy case. Or a $10 keyring, as one Twitter user points out.

More about the companies and people from this article:

By bringing people together over coffee, Starbucks has become one of the world’s best-known and best-loved companies. We purchase, roast and serve award-winning coffee. We also offer Italian-style espresso beverages, cold blended bev... read more »

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Farstuff: The IoT Podcast
Farstuff: The IoT Podcast

Think, man — Starbucks is rolling out wireless charging across the U.S., an extraordinary commitment. There's no clear winner between the wireless charging standards, and won't be until Apple decides on a standard. Starbucks and Apple have had a relationship for years. (Pauses to allow author to make connection...)