Media

Beats Music to use exclusive songs to fight Spotify, Rdio, & others

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

There is no shortage of streaming music services available, which means underdogs like Beats Music need to step up their game to grab the attention from music fans.

Beats is doing this through a series of exclusive tracks that can only be heard via the Beats Music service for a short period of time, reports The Verge.

The latest of these tracks, released today, is a remix of the song “Jungle,” which features rap mogul Jay-Z. It’ll be available exclusively on Beats for about a week before becoming available elsewhere. (And by elsewhere, I’m assuming you’ll be able to purchase the track on iTunes but not listen to it on another streaming music service.)

A week is a pretty decent amount of time to keep something exclusive. It’s just long enough to generate a bit of buzz and excitement for those either using Beats Music or thinking of signing up. Any longer and you’d risk people pirating it. The move also show us the possible role “exclusives” will play within music services.

It’ll be interesting to see if this helps Beats grow from a mere 250,000 paying subscribers to somewhere closer to Spotify’s 10 million paying subscribers.

 

More information:

Beats Music is a music streaming service spun out of Beats Electronics and into its own company in early 2013. The core experience will be centered around curated playlists created by musicians and music writers. It is currently in pri... read more »

Powered by VBProfiles

4 comments
Doods De Los Reyes
Doods De Los Reyes

Just when consumers are getting the best of all worlds by having more music available on music streaming services all platforms, someone has to go the exclusive route again. Exclusivity does not benefit anyone except the service.

Soham Sutaria
Soham Sutaria

If they get enough yes, and with Apples money behind them in the long run it will be hard for anyone to compete...