Mobile

Firefly: Amazon’s big impulse-buying weapon for the Fire Phone

Imagine that: Amazon’s smartphone will also make it incredibly easy for you to buy stuff from Amazon.

The feature, dubbed Firefly, can recognize what the Fire Phone’s camera is looking at and link you to it on Amazon’s storefront. It’s basically the impulse buyer’s worst nightmare.

As Amazon CEO Jeff Bezos demoed online today, Firefly can recognize physical objects, audio, text, and even things like QR barcodes. It can also be instantly accessed using a button on the side of the phone.

We broke the news last week that Amazon would be integrating some killer shopping features in its smartphone last week. Today’s Firefly announcement is pretty much what we expected: a quick and easy way for Amazon to separate you from your money.

Firefly keeps tabs of everything you’ve scanned with the phone, so you’ll never forget a potential Amazon purchase. The feature can also quickly look up information. When he scanned a painting onstage, the phone quickly pulled up its Wikipedia entry.

Amazon is also opening up the Firefly SDK so third-party developers can take advantage of it. MyFitnessPal, for example, will use Firefly to quickly pull up nutritional information for food.

“We can’t wait to see how the developer community will surprise us with what they do with Firefly,” Bezos said.

More information:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

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10 comments
Danika Chen
Danika Chen

This is HORRIFYING! I spend way too much on Amazon.com as is!

Gayatri Puwar
Gayatri Puwar

+1 with above post. I will drive my delivery man crazy if I get this b phone more than what am doing now ;)

Satyajit Sahu
Satyajit Sahu

Yes, shopping machine it is ... even Fire tablet is a virtual shopping cart. They don't mind making few dollars loss on each of those devices, because in the long run, it brings them more $$. Now the human tendency to prevent impulse buying will be on litmus test.

Satyajit Sahu
Satyajit Sahu

Even better, while you're chatting to your friend, a wedding ring will be hovering on your head, shipped to you instantly via Amazon Drone™.

Ryan Clark
Ryan Clark

Google will be doing that soon enough as well.

Swapnil Devikar
Swapnil Devikar

This thing is going to polarize the mankind into two categories. Husbands and wives! Lol

Vaidas Kančauskas
Vaidas Kančauskas

I hope it would not interrupt my call to offer me some wedding rings while chatting with friend about cousins wedding :)))

Gary Hagestad
Gary Hagestad

Phone? Really? More like a shopping machine. No thanks!!!