Mobile

Amazon baits developers with $5K per Fire Phone app

Image Credit: Mark Sullivan/VentureBeat

Amazon will give developers $5,000 in Amazon Coins for every paid app for the new Fire Phone that meets Amazon’s standards.

Each developer can reap the rewards for as many as three apps. Qualifying apps with in-app purchasing can count, too, according to a blog post today from Amazon developer evangelist David Isbitski.

Amazon Coins are redeemable for games, apps, and in-app purchases on Amazon devices, including Kindles and the Fire Phone… and, presumably, Fire TV. You can also spend them on Android apps and games. So basically, it’s more fake Internet money.

It’s a logical step for Amazon to mobilize interest in the development community as the phone picks up and looks to challenge devices running Android, iOS, and Windows operating systems.

Microsoft was reportedly looking to run similar promotional efforts a couple of years ago, to promote application development for Windows Phones.

Developers have to meet several standards to get the credits. For instance, apps need to contain a widget with Amazon’s Home application programming interface (API) that will show information when the app appears in the Fire Phone’s carousel. And game apps have to use the Dynamic Perspective software-development kit (SDK) that can take input from the location of the person using the Fire Phone in relation to the phone.

Developers can pass on their Amazon Coins to people who use their mobile apps through campaigns, Isbitski wrote.

More about the companies and people from this article:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

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41 comments
Willie Shi
Willie Shi

500,000 coins not really for developers.  You can't spend them.

You have to give them away to your users.


Max Walter
Max Walter

I imagine Amazon Coins will cover anything from their site. Its kind of like shopping at Walmart with 5k

Victor G. Björklund
Victor G. Björklund

Why would I wanna get paid in amazon dollars that I can only use to buy other peoples games with?

Anand A
Anand A

By the way what is the Os and language used for this apps

Snapper Snap
Snapper Snap

They need it, to get Apps... It must vital and not anal! Better use snap2life for your own IR...

VentureBeat
VentureBeat

It's $5K in Amazon coins, so not real money but still valuable in some ways. (P.S. You can thank VentureBeat's new community manager Greg Voakes for giving our FB account more personality lately. :) )

Max Walter
Max Walter

I also want to say, they could easily up that to 10k cash since you're providing your own idea and that's more then half the battle.

Max Walter
Max Walter

A lot of times with apps, you only sell a few copies. So them paying you up front is nice, but its not upfront its upon completion if their satisfied with the product and its not actual cash its amazon coins. Its a bad freelancing gig if you ask me.

Ramin Ettehad
Ramin Ettehad

We've seen HP and Microsoft try this recently and both more or less failed. There needs to be a different way to attract developers.

Max Walter
Max Walter

omg. - i just interviewed with these people recently, they said no and then called me back a week later and said again "omg you're great, let's interview." i said no f u

VentureBeat
VentureBeat

It's a marketing tactic, but how else are they going to get people on-board for developing apps for their new ecosystem? On one hand, they could sell a ton of phones, and devs would eventually come. On the other, how are they going to sell a ton of phones if the app market doesn't offer much variety?

VentureBeat
VentureBeat

They're paying $5,000 in Amazon Dollars! It's almost as good as money in your bank account.

Francisco Duarte
Francisco Duarte

and they pay you in amazon coins, wich can only be redeem for apps and stuff like that, so its pretty much useless

Raghav Karnani
Raghav Karnani

That's a lot of money for developers in the markets they're targeting!

Max Walter
Max Walter

hire me for multiple projects, screw this one project ideal they have currently. this is my career, bitch.

Max Walter
Max Walter

They're paying you 5k? that's not bad. Do you first make it and then they decide whether or not to buy it? F that, hire me.

Ramin Ettehad
Ramin Ettehad

Amazon should focus more on giving away the phones. Once they hit a critical mass then dev's will build for them.

Ramin Ettehad
Ramin Ettehad

This is dumb... None of these programs have worked in the past. Consumers won't buy your phone with out the apps... but that doesn't mean that they will buy if you have the apps.

Geoff Taylor
Geoff Taylor

Couldn't agree more - lets hope Cordova evolves.

VentureBeat
VentureBeat

Think about who Amazon is going after, though. They want the same types of people that make apps for fun - Flappy Bird, for example! Those people aren't being paid salary, their end-game is either to eventually make money, or just to prove to themselves that they can make an app.

Chris Tucker
Chris Tucker

but its not 5k, its funny money. this is guaranteed to fail. plus, you'll have to pity the poor folks who download these encrusted apps.

Francisco Duarte
Francisco Duarte

even tho i dont like the amazon fire phone I dont see it as a desperate move, more like a cautious move to not end up like the windows phone market

VentureBeat
VentureBeat

They're entering the race very late - incentives to get 3rd party app developers is the only way to do it at this point, right?

Nadav Ben-Haim
Nadav Ben-Haim

app developers are so well paid, that i suspect 5k isn't enough, unless it's just a matter of changing a few lines of code, but i suspect there's more to it than that

Martha Valenta
Martha Valenta

The more platforms we learn, the more we have to support. It's time to simplify. HTML, Droid, iOS.

Andrew Cunningham
Andrew Cunningham

Incentives, yes. But you are not going to get any serious app developers handing out funny money. I would consider doing this.... the day I can pay my rent with Amazon coins. This is destined to fail.
 

No apps = no phone sales.


No phone sales = no apps.


Yes they needed to do something, but this is entirely pointless. It's like dipping your toes in the water. If you want to find out if it's cold, you may as well jump in. Ultimately, Amazon have the final say anyway. If they have thousands of people apply then they just tighten up the criteria. And if they end up handing out a few million dollars on this exercise, just imagine how cool their app store will look. Would be worth every cent.