Business

Six unbelievable quotes about Yo, the stupid app that raised $1.2M

Image Credit: Yo
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Correction 12:25pm: Yo has over 790,000 users, not 50,000. 

Moshe Hogeg is one of the two guys behind the strangely viral, stupidly simple app Yo.

Yo is as primitive of an app as you can imagine: All it does is let you send a single message — “Yo!” — to your friends. They can send a “Yo!” back to you, too. That’s it. (Although the company is developing an API.)

Despite that simplicity, Yo already has more than 790,000 users and is growing like a weed, which has garnered its creators $1.2 million in promised investments.

Yo has also been parodied on the Colbert Report, and even got hacked earlier this week.

BusinessInsider interviewed Hogeg, and aside from being incredibly quotable, he was also remarkably honest about the sudden and ridiculous success of his app.

Here are some of the highlights of the interview:

  • In his regular job, Hogeg is the chief executive of Tel Aviv-based video- and photo-sharing company Mobli. Yo started as a side project. But first he had to convince Moble employee Or Arbel to make the thing. “I went to him and I said, ‘Develop this stupid app for me,'” Hogeg nudged. It took several weeks to convince Arbel, but once he did, Arbel made the app in about eight hours.
  • At first, Hogeg was too embarrassed to publish it under his own name. “At Mobli, we make serious technology,” he says. “I didn’t let him publish it under our names.”
  • Hogeg showed the app to Rackspace blogger Robert Scoble. “This is the stupidest, most addictive app I’ve ever seen in my life,” Scoble said.
  • “We asked ourselves, ‘If we didn’t know what Yo was or what it did, and if we just examined the data and the usage numbers like it was any other startup, would we invest in it?‘” says Hogeg. “The answer was, ‘Hell yes.'”
  • Hogeg could have raised more than $2.5 million, he said, but he preferred to keep the round to a more manageable $1.2 million (including $200,000 of Hogeg’s own money). The money’s not in the bank yet, though. “The amount of money that wants to go into this company is unbelievable,” says Hogeg.
  • The whole thing seems crazy to Hogeg, too. “Sometimes you see a movie and you say, ‘This sh– is so crazy, it can’t really happen,'” says Hogeg. “But sometimes reality is so crazy, it suppresses every movie.

Read the full interview over at Business Insider.

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43 comments
Geh Berlk
Geh Berlk

It took him 8 whole hours to make an app that does almost nothing?


For real?

Sarah Beni
Sarah Beni

je t'ai dit récemment que tu aies un pouvoir de prevision...

Hadar Eisenstein
Hadar Eisenstein

Not sure who is the genius that put his money on this shit! But, they're definitely doing a great promotional job for their real brand Mobili. And if you are wondering who is downloading it, I guess it's only people that want to see the stupidity in live and download it based on those articles.

Dominic Zuccarini
Dominic Zuccarini

Anyone hear the story of - was it rockafeller? Who was getting his shoes shined in September of 1929 and the shoe shine boy was telling him about the latest hot stock to buy?

Yuri Syrov
Yuri Syrov

Slightly better than farting... :)

Mark Thien
Mark Thien

I suggest losers here stop whining and start doing

Ronnie M
Ronnie M

And the tech bubble goes POP!

Omair Mirza
Omair Mirza

Is this real life? I'm more interested in who invested in it than who made it

Travis Klein
Travis Klein

I'm working on my Jewish version of the app..."oy"

Dave Luke
Dave Luke

there is hope then for my app idea: Sup... You can sup your friends.. and then can only respond "chillin"

Andre Lenartowicz
Andre Lenartowicz

The app that is so stupid we can't help but keep writing about it. Stop validating these stupid ideas.

David Catalovski
David Catalovski

1.2 million that could have gone to helping helping children with cancer. This is not tech or innovation.

Dave Meeker
Dave Meeker

Hey industry, look over there -- it's a shark! You just jumped over it and you didn't even intend to. If only Fonzie's catch phrase was "yo"

Nico Mizono
Nico Mizono

If it's stupid why are you writing about it?

Akshaan Kakar
Akshaan Kakar

This app makes me feel nothing but depression. Yo.