After launching Prime Music on June 12, Amazon says adoption of the new music streaming service has exceeded expectations: During the service’s first week, users downloaded “tens of millions of songs,” the company claimed in a press release today.

Although Amazon has long offered digital products, like eBooks and TV show- and movie-streaming, the company faces steep competition from Spotify, Rdio, and Apple’s newly owned Beats Music streaming service. Prime Music may have benefitted from the wave of excitement over Amazon’s new smartphone, the Fire Phone.

According to Amazon digital music vice president Steve Boom:

“Prime members across the country have been rockin’ out this week, exceeding our expectations for how well this new benefit would be received. We’re humbled and thrilled to see just how enthusiastically customers have responded to this service.”

Like most Amazon press releases, this announcement leaves many key details out of the picture. It’s unclear how many Prime users tried Prime Music, and it’s unknown how long Prime Music users engaged with the service. Put another way, only Amazon knows how sticky Prime Music is thus far.

More information:, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where cu... read more »

Spotify is a Swedish DRM-based music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal.[ Launched in October 2008 by Swedi... read more »

Beats Music is a music streaming service spun out of Beats Electronics and into its own company in early 2013. The core experience will be centered around curated playlists created by musicians and music writers. It is currently in pri... read more »

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